Purpose - This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying. Design/methodology/approach - As the result of the literature review. three research questions are proposed and examined through an online self-administered survey with 212 valid... https://www.hindigyanvishv.com/super-save-Smart-Tv-Led-32-Hd-Panasonic-32fs500b-2-Hdmi-2-Usb-Wi-fi-Conversor-Digital-super-buy/